ATTN: small biz owners, makers or Etsy sellers! We’ve got some exciting news for you! We have added new dates for our DIY PR: How to Pitch Holiday Gift Guides workshop.
San Antonio
DATE: Thursday July 20th
Time: 10AM-12PM
Location: The Workery-221 West Poplar Street
Link for tickets: http://bit.ly/2tqcwzZ
Dallas
Date: Tuesday July 25tth
Time: 12:00PM-2:00PM
Location: 3131 McKinney Avenue
Link for tickets: http://bit.ly/2ujrtAo
Houston
Date: Wednesday July 26th
Time: 12:00PM-2:00PM
Location: Level Office Theater District- 720 Rusk Street
Link for tickets: http://bit.ly/2sdsHM1
Virtual
Can’t make it to our in-person workshops? We have you covered!
We will presenting the holiday gift guide workshop at 3 different times:
Friday, July 21st at 9:00 AM CST
Monday, July 24th at noon CST
Monday, July 24th at 7 PM CST
For tickets, click here.
Last year alone, it was estimated Americans would spend $1 trillion on gifts, averaging about $400 per person. But, the question is, how do these holiday shoppers know what to look for? Your business deserves a piece of that puzzle.
Holiday gift guides are the place many people first look for gifts, and you want to be front and center when your customers are ready to spend money.
Even though it may officially be summer, your favorite magazines have already begun compiling their must-have gifts for their holiday gift guides, so now is the time to prepare.
In the workshop, I will teach all the tips and tricks to get your small business into the pages of top national publications.
Getting exposure in one of these holiday gift guides will help both drive sales and increase positive brand awareness. At the two-hour workshop, you’ll learn the steps to both create a great pitch and get it to the right person. The workshop will include:
- PREP: We will help you to figure out which of your products are most giftable.
- FIND: Half of the battle is finding the right contacts to pitch, so we will share our tips for what to look for. We will also hand out a cheat sheet with major national contacts.
- WRITE: Learn how to write short, concise pitches and subject lines that catch editors’ attentions. You will also learn about what images you need.
- FOLLOW UP: We will teach you how to follow up without annoying editors.
On top of this, you’ll also get time during the workshop to craft a perfect pitch and come up with a follow-up script, leaving you with more time to accomplish all the other things on your to-do list!
P.S. Wondering what a gift guide looks like? Check out some of our favorites here.
New York Times’ Gift Guide
Real Simple’s Gift Guide
Austin Monthly’s ATX Holiday Gift Guide
Texas Monthly’s The Ultimate Texas Gift Guide
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