So my PR agency, fifteen media, is launching a few new workshops for 2015! I couldn’t be more excited to expand this part of my business, especially because these workshops are my favorite part of what I do. It also goes back to my resolution of doing more of what I’m good at, and less of what I’m not.
FOR PR FIRMS
We now offer team pitch training for PR firms, the kind that helps whip clients and products into irresistible stories. This is a great workshop for the new publicist and a refresher for those who are more seasoned.
The Workshop: “Modern Pitching: How to Break Through a Crowded Inbox”
As both a publicist and a contributor to outlets like FastCompany.com and Entrepreneur.com, I work both sides of the pitch. I often hear from PR firms about their frustration over how hard it is to get a media contact’s attention these days. It’s noisy out there! But there are effective, modern outreach tactics – you just have to be willing to try new things.
Topics Covered:
How do you break through the noise?
To get your clients the most effective coverage possible, your pitch techniques need to be modern. I’ll show you what works best for pitching in 2015, via five gem-filled sections:
- Where to Look For Story Ideas
-How and why to venture outside of the product / person you’re pitching
- Dissecting the Media
-How the coverage needs of online journalists are different from print are different from TV etc
-How to tweak your pitches accordingly
- Email Pitch Writing 101
-AND: the science of subject lines
- Phone Follow-Up
-How not to sound like a telemarketer, and how to sound like a vital news resource
- Personal Touches
-How to build lasting media relationships
FOR SMALL BUSINESSES
In-house PR training to small businesses
The Workshop: “The PR Crash Course: How to Get Fantastic Press for Your Small Biz Without Hiring a Publicist”
You’ve got a terrific business. You’re proud of your product. But you could really use some PR, if only publicists weren’t so dang pricey.
That’s what this workshop is all about.
In this PR crash course, I’ll teach your team how to operate its own media outreach. You’ll learn the tricks of the trade from a veteran publicist, who has placed her PR clients in some of the biggest media outlets around.
Over the course of 3-4 hours, you’ll learn:
- How to Turn Your Biz Into a Story
-Where to look for story ideas, and how to think like a reporter
- Finding Media Contacts
-Where to look to find emails / phone numbers for reporters, broadcast producers, and online bloggers
- Email Pitch Writing 101
-How to craft a grabby pitch that gets significant media attention
- Following Up
-How, when, and how often to follow up on your media pitches by phone and by email
Interested in learning more? Contact me at rebekah@fifteen-media.com
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