PR Must-Reads

If you work in PR, it is essentially part of your job to stay informed. There are a few PR blogs that I peruse every morning to get new tips, ideas and recommendations. I thought I would share them will y’all!

Let me know if I am missing any must-reads.

1) PR Couture

This is the perfect place for all of us fashion PR girls. I love that PR Couture is a marketplace of contributors sharing their two-cents; every time I look through it, I always find tons of tips that I can use to make my business

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Career Confidential: Miró Cassetta

254052_10150219743083350_2015648_nFull name?: Miró Cassetta

Position / Job title?: Marketing Manager at a tech company // lifestyle blogger at DoseOfDash.com // freelance marketing and branding consultant

1. When you were a kid, what did you want to be when you grew up?

A child star on Broadway – my debut role would be Annie, of course. I even once complained to my parents that they weren’t stage parent-y enough. I know if I had just had a

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When I Realized I Could Turn My Passion Into a Career…

I found yoga 3 years ago, and my life changed in a way I never knew it could. I decided that while I was still young (and unemployed), I would become an yoga instruction. I mean, why not, right? Ever since I started the training, I have fallen more and more in love with my practice. I have never felt so passionate about anything in my life.

After going to school for four years with a minimal interest in what I was studying, I often wondered what I was going to do. What was I passionate about? What was I

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Five Ways Job Hunting is like Shoe Shopping

Confession: I’m not a Gen Y girl. I’m knocking on the door of 40. I remember the day MTV went live in our house and walking to my television to change the channel. Gen X all the way.

Not to worry. I’m not a Gen X hater of the so-called entitled younger generation. In fact, I know some fabulous Gen Y women and I have a lot of admiration for you ladies. I may even be a wee bit jealous.

You have the opportunity to learn from those who came before you in a way like we never did. All

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Career Confidential Part 2: Amber Link

183189_10201083097667673_1045994424_nLast week, the lovely Amber Link, was our Career Confidential. She had tons a great advice, so I decided to break it up into two parts! The cool thing about Amber is that she landed the dream job right out of college. I would listen to what she has to say because she is definitely doing something right!

Working at a cool, hip start-up has sorta become a badge of honor. Everyone is looking for that next big company.

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4 Ways to Most Effectively Pack for a Business Trip

I am spending the next few days in the Windy City, which is exciting for a few reasons:

I am meeting with a handful of new PR firms to see if we can work together in the future. I have flown through the Chicago airport a million times, but I have never actually spent any time in the city. It is kinda cold there (well, cold relative to Texas), so I am finally getting to preview my Fall wardrobe!

These mini vacays are the best part of my job because they keep my life exciting, and I love meeting new

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Is the 9-to-5 Mentality Outdated?

During my recent job hunting endeavors, in which I have endlessly applied to 9-5 pm jobs, I have had a revaluation. I’m not even excited about job prospects because the 9-5 position is becoming a bit outdated. Who says that I have to work for a company I don’t even care about just because it is a societal norm?

After talking to a friend about my frustrations, she gave me some of the best advice I’ve gotten in awhile. Now I know I’m very fortunate to have a college degree and my parent’s support, which lets me explore my options.

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Career Confidential Part 1: Amber Link

525275_10200982214745663_347689135_nFull name?: Amber Link

Position / Job title?: Account Manager at Jobs2Careers

1. When you were a kid, what did you want to be when you grew up?

I never had a clear idea of what I wanted to do, but I feel like I always thought I wanted to do something “different.” I was in choir from a young age, and thought that I might do something with that. As I got older, I realized that wasn’t really possible, and I didn’t know

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Is Your Personal Brand Cohesive? Try These Easy Steps.

So, I just got approval from my editor at Entrepreneur.com to do a series on branding. Being the nerd I am, I am completely stoked to look at how some of the coolest companies successfully use a myriad of tools to establish a cohesive brand. The companies I am going to cover don’t just have customers: they have fans. As I started to plan out my first column, it got me thinking about the importance of personal branding. Even if you aren’t aiming to an entrepreneur, it is important to create a personal brand that helps you stand out professionally.

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Calling In: How to Nail a Phone Interview

As my job has been job-hunting the past month, I can say that I feel like an expert at phone interviews. I mean, I really know how to nail them. At first I found them to be quite nerve-racking, I always thought I was better in person, making eye contact, and reading their body language. But I’ve actually come to realize that there are ways that phone interviews can actually be beneficial to the interviewee (is that a word?).

After doing a few over the past few weeks, I have found some things that really seem to help. Here are

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