Career Confidential: Ashley Lauretta

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Full name?: Ashley Lauretta

Position / Job title?: Assistant Publicist at PR by the Book; Freelance writer

1. When you were a kid, what did you want to be when you grew up?

Back in 1999, it was decided that I would become a copy editor at the Chicago Sun-Times – I have Josie Geller from Never Been Kissed to thank for that dream. Up until that point, I had not yet realized that

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What I Wore: Neon Cardigan on a Rainy Day (+ 2014 Career Goals)

I am backkkkk! Okay, well technically I was always here, but I have been really unmotivated for the last few weeks. I hate the feeling of going through the motions without any excitement. Anyways, I had a pretty stellar weekend (hope you did too), and I woke up this morning with a renewed sense of enthusiasm.

Since I wasn’t really feeling it, I haven’t spoken that much about all the exciting things that I am going to do in 2014. I am planning to grow my business through videos; they will mostly be how-to PR videos. I am taking the

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Don’t Make These 5 Personal Branding Mistakes

2642282_9780735205369_large_Brand_AidI am in a unique position. Depending on the source, I can either be classified as the youngest of GenX, or the oldest of the Millenials. This gives me the ability to have a better handle on both groups. I’ve also spent the last 10 years working inside of multi-generational organizations, and leading young workforces. The below points should be seen as opportunities. Your brand is something that you can control, but you have to have a proactive plan. If not, someone else may be managing your brand for you!

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Career Confidential: Kristine & Stephanie Navas

Navas sisters

Full name?: Kristine & Stephanie Navas

Position / Job title?: Co-Owners of Closet Deep

1. When you were a kid, what did you want to be when you grew up? Kristine: We both kind of were on different tracks since we little. I knew I always wanted to be architect because it was something my dad liked and it was artistic. My sister was wanted to be a doctor. We didn’t exactly end up there, but we ended up where we were meant to be.

2. Fast-forward several years/decades. How

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3 Things I Wish I Had Known In My 20s: Jan Marini

jan_cream_suit_hires20 years ago, Jan Marini, owner and CEO of Jan Marini Skin Research (JMSR), changed the way that skincare products were sold.

In the 90s, plastic surgeons and dermatologists didn’t sell products directly from their offices. Now, you almost expect to buy new products when you go see your doctor. With her first company, M.D. Formulations/M.D. Forte, Jan was one of the first to enter “the professional channel”, and sell skincare products directly to patients.

Jan

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Career Confidential: Kendra Elise Valton

matchp3Full name?: Kendra Elise Valton

Position / Job title?: Owner and Designer of Elise by Elise

1. When you were a kid, what did you want to be when you grew up? When I was very little, I wanted to be a Veterinarian because I loved animals so much. By the age of 9 or 10, I definitely wanted to be a clothing designer.

2. Fast-forward several years/decades. How did you land (or create) your current position? I worked in fashion

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Career Confidential: Andi Atteberry

Andi HeadshotFull name?: Andi Atteberry

Position / Job title?: Creator + CEO, blingsting

1. When you were a kid, what did you want to be when you grew up?

I always saw myself as a mom, which is funny, because I am like the last of any of my childhood girlfriends to actually get there. No wait, I am the only one of my childhood girlfriends who isn’t married with kids. It’s something

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Want to Become a SuperWoman? Incorporate These 3 Super Powers into Your Routine

I woke up this morning feeling a little bit like SuperWoman. On normal mornings, I press snooze a few dozen times, begrudgingly drag myself to the gym, and don’t really feel fully alive till I have consumed at least two very large cups of coffee. Today was different: I rolled out of bed as soon as my alarm went off, made it to the gym on time for my class, and now I am listening to Katy Perry’s “Roar” on repeat. I think all this Christmas cheer has gotten to me.

So, when I realized that I had scheduled Read More

Career Confidential: Molly McManus

Head ShotFull name?: Molly McManus

Position / Job title?: Associate Editor, AW Media

1. When you were a kid, what did you want to be when you grew up?

An actress. I started to do theater in high school, and I found myself to be completely unnatural on stage. I realized I was not cut out for it.

2. Fast-forward several years/decades. How did you land (or create) your current position?

Writing has always been a passion of mine, but

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6 Mistakes that Gen-Yers Make When It Comes to Online Reputation Management

I hate when people get on their soapbox about managing your online reputation, by being careful about what you post on social media, etc. We live in a world where the lines are very blurred. Isn’t over sharing the whole point of social media?

That being said, it is important to think twice before you post the wasted pics from Saturday night or send a compromising selfie to the guy you hooked up with last week. These things might seem harmless at the time, but they WILL come back to haunt you. You don’t want to lose an important opportunity

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