With bathing suit season right around the corner, I thought Hilary Genga, Founder of Trunkettes Swimwear, would be a timely fit for “3 Things”.
The inspiration for Trunkettes? Hilary used to pair her husband’s swim trunks with her cute bikini tops. She was tired of waiting for women’s swimwear to catch up, so she decided to create her own line. The collection now consists of their staple feminine spin on traditional men’s swim trunks, tankinis, one-pieces, mix & match styles, dresses and sarongs. With plans to introduce a high-end bikini line in 2015 and a children’s line in 2016!
Celebrities, such as, Carmen Electra, Carrie Underwood, Felicity Huffman, Gigi Hadid, and Real Housewife of Orange County Gretchen Rossi, love the brand!
Below are her words of wisdom:
1. Seek advice from successful entrepreneurs that have come before you. Whether it’s a book they have written, a meeting, or just information on the computer on how they “made it,” this type of information is invaluable and can help you avoid pitfalls and give you some good ideas that you might not have thought of.
2. Do your research. This holds true with most aspects of your business, but especially in choosing the people you work with. Being the new kid on the block is difficult in most industries, as you are an easy mark to be taken advantage of. Ask lots of questions, get everything in writing and don’t be afraid to say “stop, please explain that to me.” Go with your gut. If it doesn’t feel right it probably isn’t.
3. Have fun! Starting a business can be full of stress and many grueling hours of hard work. None of it is worth it if you are not enjoying what you are doing. If you make mistakes it’s not the end of the world, rather a learning opportunity and most likely a chance to laugh at yourself. You might be going into uncharted territory but that is what makes it exciting. Enjoy the moments!
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